Saint Augustine’s University (SAU) alumni, supporters, students, and friends can now easily shop officially licensed merchandise on Amazon to celebrate and support one of North Carolina’s historic HBCUs.

“Licensed merchandise helps alumni and supporters stay connected and contribute to our growth and visibility,” said SAU Board Chair Sophie Gibson. “Each purchase strengthens the Saint Augustine’s University brand and shows the pride of the Falcon Family.”

The merchandise includes apparel, accessories, decals, license plate frames, and other favorites, highlighting the university’s Falcon brand and legacy since 1867.

Products are manufactured and distributed by licensed university partners like Trevco and Desert Cactus, as part of SAU’s licensing program managed by Collegiate Licensing Company (CLC)’s CORE 81 program. Since partnering with CLC in 2021, SAU has generated nearly $20,000 in royalties from merchandise sales and has been featured by national brands such as Sam’s Club and Wegmans.

“SAU has a proud and resilient alumni base that continues to support the institution in meaningful ways,” said SAU Interim President Dr. Verjanis A. Peoples. “Increasing merchandise accessibility allows our alumni and supporters across the country to represent the university and help strengthen the SAU brand.”

Current offerings include:

• T-shirts
• Hoodies and sweatshirts
• Women’s apparel
• Decals and stickers
• License plate frames
• Falcon-branded accessories

Additional products and designs will be added as the university continues working with licensing partners to expand options and availability.

Why Purchase Licensed Merchandise?
When you purchase officially licensed Saint Augustine’s University merchandise, you help strengthen the visibility of the SAU brand, support the university through royalty revenue, and demonstrate continued demand for SAU products.

Strong sales attract more licensing partners, expand offerings, increase retail opportunities, and share the SAU story with alumni, supporters, and future students. Every purchase proves Falcon Nation remains engaged and proud of the university’s legacy.

“Since partnering with CLC in 2021, we’ve seen how licensing can elevate SAU’s brand and generate valuable revenue,” said Demarcus Williams, Associate Vice President of Global Marketing & Communications. “We encourage alumni and supporters to buy officially licensed products and show their Falcon pride everywhere.”

During this period of renewal, wearing licensed SAU merchandise lets alumni and supporters honor the university’s history while building momentum for its future.

Supporting the Next Chapter
Officially licensed merchandise launches as SAU implements restructuring aimed at long-term sustainability. Alumni engagement is key to this effort.

Whether at home, at work, at church, at events, at athletic competitions, or at alumni gatherings, SAU merchandise is a visible reminder of the university’s generational impact and ongoing role in shaping future leaders.

The university encourages all alumni and supporters to purchase their officially licensed SAU merchandise today, share their photos on social media with pride, and be an active part of the Falcon community.

Shop Official SAU Merchandise
Official merchandise is available on Amazon from licensed partners, including Trevco/Campus Lab and Desert Cactus.

Wear the Legacy. Support the Future.
Click here to learn more about the Saint Augustine’s University licensing program and start supporting SAU today.